Axiology goes plastic-free, expands in Ulta

CosmeticsDesign spoke with model founder Ericka Rodriguez about making the transition and the following steps for the model.

To start out out, inform me just a little bit about your model.

We’re a vegan, cruelty-free and clear make-up model. All of our merchandise include 10 substances or much less and we lately transitioned to changing into a 100% plastic-free magnificence model. We’re most well-known for our zero waste balmies. 

We’re additionally palm oil-free, which isn’t simple to do, and folks can perceive what most of our substances are. They’re frequent substances like avocado oil, coconut oil and castor oil.

Inform me just a little bit concerning the resolution to cut back your SCUs.

Picture courtesy of Axiology

I began this model as a result of I am a lifetime animal welfare advocate. I finished consuming meat once I was 11 years previous and I’ve actually centered on animals my complete life. I used to be in my early 20s once I found that animal testing was nonetheless a factor in cosmetics and that horrified me. I believed that that was a factor of the previous. 

My model began as a vegan model. Because the model has slowly grown, I’ve maintained an curiosity in environmentalism. Lately, I heard that the wonder business is answerable for 120 billion models of packaging waste each single yr. 

That basically triggered me, particularly once I was already feeling icky about all the waste. We inevitably have to provide waste as a model. That simply sort of sealed the deal for me, I actually do not need to be a part of that anymore. 

I nonetheless wished to maintain Axiology alive, I nonetheless wished to supply a greater, safer various to plastic. So we determined simply to ditch plastic and grow to be plastic-free.

Are you able to inform me just a little bit extra about what the ‘rose and thorn’ of creating that transition was?

The exhausting half is discovering producers to assist us. That is really how we ended up creating our balmies as a result of we had been on the lookout for producers who might make a 100% recycled lipstick a number of years in the past. We could not discover any producers to try this. 

We will be happy to hear your thoughts

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