Beiersdorf patents sunscreens with shimmer impact for US market

Writing in its US patent​, Beiersdorf stated the formulation mixed natural filters with particular impact pigments to supply “aesthetically pleasing visible results to the pores and skin” ​akin to a tender shine, satin luster, sparkle impact or metallic look.

The corporate stated the formulation could possibly be used to develop sunscreen lotions and lotions, predominantly for the pores and skin, but additionally variants that provided safety for the scalp and hair.

Significance positioned on aesthetics and product really feel

“In some embodiments, the compositions, when utilized on pores and skin, have enticing shimmer and glow results that present a product mass tone that disappears on the pores and skin. For instance, in a single variation, the composition imparts a golden, rosy, coppery, bronzed or rose gold, shimmering impact on the pores and skin,” ​Beiersdorf wrote in its patent submitting.

Importantly, the corporate stated the merchandise could possibly be utilized to “all pores and skin varieties”​ with out altering pores and skin tone or creating an ash or chalk impact.

Past aesthetics, it stated the formulation is also designed to supply a “cooling”​ and “gentle really feel”​ that resembled a moisturiser moderately than a sunscreen. This, it stated, was achieved by way of a “fast break impact” ​whereby upon software there was an instantaneous water launch offering a cooling impact on the pores and skin.

Designed round restrictions for US market

Beiersdorf stated it had developed a number of formulation variations utilizing completely different pigments, and in some circumstances layered substrates, to keep away from elements that had been both prohibited in US cosmetics market or restricted. Silver powder, for instance, had been averted altogether and so had titanium dioxide as a result of it couldn’t be utilized in mixture with avobenzone.

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