Biologi’s ‘most enjoyable’ serum launch options wild-harvested extract that protects in opposition to air pollution

The clear cosmeceutical model is finest identified for its single plant extract serums that it achieves via its proprietary extraction chilly liquid extraction closed system (CLECS II).

The corporate lately introduced the launch of the Bg Defence Anti-Air pollution Serum. Billed because the ‘final daytime protector’,​ the serum claims to defend in opposition to every day environmental triggers and aggressors.

“We developed our newest revolutionary serum, Bg Defence, as a result of free radicals and oxidative stress from environmental assault are one of many largest considerations for the pores and skin. Bg Defence is a brilliant serum, designed to protect and shield your pores and skin in opposition to environmental assault like blue gentle and air pollution every single day,”​ founding father of Biologi, Ross Macdougald, instructed CosmeticsDesign-Asia.

With extra details about environmental air pollution, there was a rising demand for merchandise that shield in opposition to a number of environmental aggressors, comparable to mud, solar rays in addition to blue gentle.

“It’s no secret that anti-pollution merchandise are a pattern – and rightly so – however this is likely one of the first pure variations that we’ve seen in the marketplace. So as an alternative of shopping for a product laden with artificial components, you may get a pure model that’s nonetheless energetic, but protected for the pores and skin,”​ stated Macdougald.

Wild-harvested hero

The Bg Defence Anti-Air pollution Serum is the most recent in Biologi’s signature vary of serums and incorporates strawberry gum leaf extract as its hero ingredient.

“The strawberry gum tree is a uncommon species as a result of it’s not plantation grown, as an alternative it’s wild-harvested from the southern facet of the Nice Dividing Vary,”​ stated Macdougald.

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