CosmeticsDesign spoke with COSMOS & HARMONY about their efforts to transition into the US cosmetics market.
Inform me a bit about your model.
Life is a journey and the model COSMOS & HARMONY is in regards to the journey of life.
Each place on the planet is completely different. Each tradition is exclusive in its personal approach. Beneath each tradition, there are tales of knowledge. There are tales of happiness that include folks’s smiles. There are tales of knowledge that include folks’s tears.
There are legendary tales which are stuffed with goals. There are tales of battles, sharing, and discoveries. A lot of them are thrilling and stuffed with many alternative colours. Each story is a timestamp within the coronary heart of those that have seen, heard and touched by these unforgettable tales.
COSMOS & HARMONY sees these stunning tales of every place on the planet and it needs to cross these stunning tales to everybody via its services. COSMOS & HARMONY needs to see everybody completely happy by experiencing these stunning tales via what we’ve to supply.
What does your model have to supply to the US market?
Our model gives services impressed by completely different cultures from every a part of the world.
As our model represents completely different cultures from completely different components of the world, we need to share what we’ve with the US market, which is a unique a part of the world as effectively.
How is the transition going? What have the challenges been?
Our transition has not been simple. There have been a number of challenges that we face. For instance, our information of the market is kind of restricted. We hope to be taught extra in regards to the market as we transfer ahead.
What’s the subsequent step to your model in transferring into the US market?
Our subsequent step is to Americanize our advertising and branding technique by creating a singular persona for our firm to construct a relationship with our buyer base and develop a status throughout the market. We are going to give you a model technique to point out folks not solely what we do, however how we do it.
Is there anything you need to add?
COSMOS & HARMONY is from Thailand, so we began with pure private care merchandise from the tradition and story of Thailand resembling Thai rice cleaning soap. We’ve a set targeted on well-known components of Thailand’s tradition, like Songkran with the favored scent of “Nam Ob Thai”, Kick Boxing with cooling cleaning soap to begin a contemporary day or after your exercise to refresh your self, and Thai Therapeutic massage with a warming impact for use to calm down your muscle groups and tendons.
Lastly, we’ve the Thai Kitchen cleaning soap assortment, with Thai kitchen substances, herbs and spices and we mix distinctive important oil scents with no artificial perfume.