Coty patent on digital make-up try-on tech for Augmented Actuality and video streaming

Writing in its worldwide patent​, Coty mentioned as beauty digital try-on (VTO) functions superior, it was vital color changes on these platforms had been as practical and consultant as attainable. It had due to this fact developed a system that enabled extra dynamic color changes that modified based on ambient lighting situations. The tech, Coty mentioned, had been designed for make-up digital try-ons the place correct color illustration was particularly vital given how variable it may look in several lighting.

Transferring past standard digital try-on

“Customers wish to understand how make-up will really look beneath quite a lot of lighting situations (e.g. daylight, at dwelling, at work and so forth.) and this isn’t attainable with standard VTO methods,”​ Coty wrote in its patent submitting.

“…Standard VTO methods both use white balancing to standardise the consumer’s look to a continuing ambient lighting in an try to extend the accuracy of the invariant overlaid color, or they don’t use white stability and overlay an invariant color regardless of the ambient lighting,”​ it mentioned.

What this meant, nevertheless, was shoppers couldn’t really consider the efficiency of a product beneath a variety of lighting situations as a result of they had been seeing both a “colour-corrected model of themselves”​ or “wildly inaccurate representations of product color”.

There was a necessity, due to this fact, to handle these “shortcomings” ​by modifying the product color based mostly on ambient lighting situations relatively than utilizing single-reference colors, Coty mentioned. Color was not an intrinsic materials property and wanted to be decided by the properties of sunshine beneath which a color was being noticed, it mentioned.

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