New York Metropolis-based Glowski, who has beforehand labored for L’Oréal, Bobbi Brown and Clinique, is charged with heading up the model’s gross sales group as its Chief Gross sales Officer and to steer the haircare model on its subsequent strategic section. Having labored within the L’Oréal Luxe Division for the previous 5 years, Glowski brings in a wealth of brand name administration and gross sales expertise to the position. Glowski’s 25-year-long profession has concerned built-in advertising and marketing, gross sales technique, monetary operations and expertise growth within the hair care sector.
Glowski stated: “I’m thrilled to affix the Dwelling Proof group and assist drive continued gross sales development at an thrilling time for the model. “I’m obsessive about the merchandise and the science behind them; the considered bringing confidence to the world by way of revolutionary hair care is inspirational – there’s nothing like an ideal hair day!”
Growing magnificence manufacturers
In her most up-to-date position in L’Oréal’s Luxe Division, Glowski headed up its retail gross sales and enterprise growth for its self-assist channel. The position concerned working with retailers, comparable to Sephora and Ulta Magnificence, to develop omnichannel methods to attain a aggressive edge and improve their market share within the magnificence house.
Glowski began her profession specializing in retail in US division retailer Lord & Taylor’s government coaching programme, which noticed her develop a love for the wonder trade. She went on to affix cosmetics producer Estée Lauder Firms’ model Clinique in 2003 the place she took on the position of account coordinator within the magnificence sector.
After 11 years working throughout the gross sales, advertising and marketing, nationwide accounts and gross sales operations capabilities at Clinique, Glowski moved to cosmetics and skincare model, Bobbi Brown. Right here she led the North America advertising and marketing group, collaborating carefully with retailers to deliver the model’s imaginative and prescient to the area.
By means of It Cosmetics, Glowski entered the L’Oréal organisation as Head of Gross sales the place she centered on supporting the model’s integration into L’Oréal and constructing a nationwide account group.
On the forefront of hair care discovery
Launched in 2005, Dwelling Proof was based by professors from Massachusetts Institute of Expertise (MIT) College and editorial hair stylists. From its inception, the hair care model got down to centre its formulations and model growth on analysis, adopting a science in motion method. By making use of this philosophy, Dwelling Proof has strived to be on the helm of revolutionary discoveries, innovations and reimagining of hair care formulations, designed for all hair varieties and textures.
With over 120 patents so far, Dwelling Proof is rooted in science-led product growth, having created over 450 formulation and 44 merchandise in whole.
Commenting on how Glowski’s appointment ties in with Dwelling Proof’s gross sales technique for 2022 and past, a spokesperson for the model stated: “Dwelling Proof’s gross sales technique for 2022 is to proceed the 5 straight quarters of double-digit development that the group has constructed whereas the class has exploded.”
“There are robust tailwinds within the class total because the status hair care shopper is evolving,” the spokesperson stated. Dwelling Proof states it’s centered on reinforcing its position because the main consumer-first, science-backed hair care model in an more and more crowded house with the intention to drive consciousness and advocacy.
In Europe particularly, Glowski shall be “a part of strategically optimising the LP International footprint by evaluating distributor relationships and increasing in choose markets”, the spokesperson added.
Dwelling Proof, which is owned by Unilever, said its short-term technique is to proceed its momentum with robust double-digit development throughout all channels. “Our R&D groups go the place no researchers have gone earlier than in magnificence, giving shoppers entry to the most recent discoveries in hair science,” stated a spokesperson for the model. “We have now extraordinarily thrilling new launches coming within the again half of 2022.”