Gabar debuted in 2021 with three fragrances impressed by the pure panorama of Myanmar. It was developed by Myanmar-born Phway Su Aye and Su Zar Wain Hnin, two former funding bankers.
“We wished to carry Myanmar’s heritage to the world and symbolize our tradition. We felt that perfume truly was the proper medium to do one thing like that,” mentioned Aye.
Beginning a model with out formal perfumery coaching was powerful sufficient, however the duo needed to do it whereas aside. On high of that, they needed to work with a perfumer who couldn’t journey and expertise their homeland first-hand.
Pulling this off was a “testomony to how robust the digital age is”, Aye informed CosmeticsDesign-Asia. To assist the perfumer higher perceive Myanmar, they despatched her issues that have been distinct to Burmese tradition, corresponding to Thanaka.
Thanaka is Myanmar’s historical magnificence secret, a pale-yellow paste believed to guard the pores and skin from solar harm, free radicals, and stop indicators of ageing. “For hundreds of years, individuals within the nation have been utilizing it as a each day morning ritual, and it’s extremely a lot ingrained in our tradition,” Hnin defined.
She additionally described the method of creating the fragrances whereas on the opposite aspect of the world. “It undoubtedly took a while and I believe three completely different sampling rounds. I believe it was three to 4 sampling rounds earlier than we lastly got here to the proper type of formulation for us and we have been actually, actually enthusiastic about it.”
Regardless of the geographical challenges, Aye mentioned that the pair completely loved the complete course of.
“I believe for us, it felt so pure. I believe Suze and I similar to beloved the method of all of this because it all flowed. However I believe lots of people, possibly realizing what we have been doing, they’d be possibly confused or stunned that you just’re beginning a perfume model in the course of the pandemic, and also you’ve acquired all these obstacles. How are you going to do it? However none of that even struck us. I believe we have been each consumed by simply doing this.”
To seek out out extra about Phway, Susan and Gabar, take a look at our podcast above, or on Spotify, Apple Podcasts, Google Podcasts, and extra.