Three weeks in the past, I shared my emotions on Chunk Magnificence’s rebrand–and that nothing appeared to go proper–and uh, I suppose that was actually extra of a autopsy since Chunk Magnificence formally introduced they’re shutting down as we speak. You’ll be able to examine all of the numerous the explanation why the rebrand appeared to go poorly for a deeper dialogue on the model and the way it didn’t come as a shock that they’re closing for good.
I’ve been ready for an announcement of yet one more rebrand or that they had been closing, as all indicators pointed towards them doing one thing drastic. Final week, they made changes to their associates program phrases that prompt closure, after which they gave a heads up (that was embargoed till as we speak) that all merchandise can be 50% off by way of June thirtieth. As you may anticipate, all merchandise are last sale.
In a manner, I already mentioned goodbye to Chunk Magnificence. The rebrand didn’t strike me as promising (I detest ‘clear magnificence’ and by no means favored that they had been leaning into it), and when merchandise got here out, nothing made me fall in love with the model once more, solely increasingly more upset over time. I’m nonetheless unhappy over the lack of the merchandise from earlier than the rebrand, LOL!
Nonetheless, I’d prefer to thank Chunk Magnificence for:
- As soon as placing out blackened lipstick shades like Kale and Squid.
- For having a few of the prettiest, shifty duochrome glosses that ever existed – that I really purchased backups of through the prior rebrand
- For that scrumptious maple-scented Lip Masks that I want I had extra of
- And the nice people that I’ve interacted with over time on the Chunk Magnificence HQ!
Chunk Magnificence’s Lip Labs will stay in enterprise, so must you wish to combine up a customized lipstick whenever you’re close to a location, you’ll nonetheless have the ability to do this!