HIZ Physique was based in March by Jack Campbell, who has a background in advertising, gross sales and enterprise improvement in Australia’s magnificence market.
Campbell based the model to fill what he noticed as a niche available in the market for a fuss-free method to males’s skincare.
“As a result of the skincare trade is kind of saturated with loads of manufacturers, we needed to supply an possibility that was void of promoting gimmicks and complicated jargon. As a substitute, HIZ Physique is a simplified method to skincare that sees actual outcomes for males’s pores and skin.”
The corporate advocates a easy four-step regime that “takes the confusion out of males’s skincare and makes it a no brainer,” stated Campbell.
Since its debut in March, the corporate has seen income double month on month, a pattern it expects will proceed for the remainder of the 12 months.
“I feel we’re on the precipice of a males’s skincare and sweetness growth. We launched in March this 12 months and have since doubled our income month on month with no indicators of slowing down. In fact that’s anecdotal proof however throughout the board searches for males’s skincare are on the rise and I feel this can proceed,” stated Campbell.
That is pushed by the rising consciousness of skincare and pores and skin well being amongst male shoppers.
“Gone are the times of males washing their face with cleaning soap or skipping utilizing skincare altogether, as an alternative we’re seeing a brand new wave of males who’re simply as thinking about skincare as girls. We’re additionally seeing males come to us with particular skincare considerations like zits or psoriasis and wanting an answer that’s tailor-made for males’s pores and skin. Males know that their pores and skin is totally different to girls’s and subsequently need a resolution that’s only for them – with out having to show to girls’s skincare attributable to lack of choices.”
Within the coming months, Campbell hopes to develop the model into new markets within the area
“Our plans for the subsequent 12 months will see us develop into new markets past the present focus which has been Australia. We’d wish to have a presence in New Zealand, Singapore and the broader Asian market.”
On the identical time, it would keep watch over the market and reply to new tendencies and calls for, he stated.
“Proper now, we consider our merchandise present the proper full skincare regime for males, however we’re all the time aware that sooner or later we might reply to new calls for. For instance, if there’s a particular sort of product our clients are thinking about, we will definitely discover choices to supply that.”
In keeping with Campbell, the model has been buying new clients by means of referrals. He believes this alerts that males are having conversations about skincare.
As a brand new model, visibility and consciousness will likely be a precedence for the corporate within the foreseeable future.
“We’re at the moment implementing a 360-approach that faucets into an array of promoting alternatives, in addition to earned media by means of our [public relations] efforts and naturally an emphasis on social media advertising. We’ve additionally been very fortunate that word-of-mouth has additionally turn out to be a part of our technique, which everyone knows is one thing you can not pay for however is a useful advertising device,” stated Campbell.
Moreover, the corporate is specializing in training, stated Campbell. “It’s one thing that males are trying to find, and we need to proceed offering that on an array of skincare matters and considerations.”