Izzy utilizing a subscription mannequin to shut the loop


Izzy is a status make-up model with three hero merchandise, mascara, gloss and forehead gel, however what units the model aside is the whole provide chain overhaul they’ve designed, beginning with a neighborhood provide chain and ending with customers returning their used packaging.

Shannon Goldberg, the founding father of Izzy and a 17-year veteran of the wonder trade, informed CosmeticsDesign she was impressed to start out the model when she learn an article stating that the cosmetics trade produces 200 billion items of non-recyclable plastic yearly.

After studying that article, she mentioned she needed to be taught every part about sustainability within the magnificence trade.

“Sustainability is a phrase that actually represents a wheel, and there are a number of spokes on that wheel,”​ Goldberg mentioned. “Really in magnificence, you could have the possibility to pivot at each gateway of the product growth course of and make a extra sustainable choice each step of the way in which.”

With the assistance of digital guide 1R, Goldberg construct Izzy in the course of the pandemic and launched a DTC subscription model with a brand new tackle sustainability.

How Izzy works

© Izzy Zero Waste Magnificence

The idea of Izzy is all about lowering the model’s carbon footprint, eliminating waste and shutting the provision chain loop. Goldberg mentioned that begins with shrinking the geographical size of the manufacturing course of.

Whereas many manufacturers might have a components from Europe, packaging from China and meeting within the US, Izzy works with native distributors to create a 400-mile provide chain which Goldberg mentioned might be crossed with one tank of fuel or two Tesla costs.

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