Jamieson Wellness acquires Youtheory line of collagen dietary supplements



Jamieson, one in every of Canada’s main dietary complement producers, introduced the deal yesterday. Within the announcement Jamieson projected Nutrawise’s annual income at $155 million to $159 million and its instant EBIDTA contribution at between $28 million to $29 million.

“This transaction is a serious strategic milestone for Jamieson, accelerating our growth on the earth’s largest vitamin, mineral and complement market,”​ stated Mike Pilato, President and CEO of Jamieson Wellness.

Youtheory was based in 2010 by the husband and spouse entrepreneur staff of Darren and Patty Impolite.  The corporate, which marketed its collagen dietary supplements in distinctive sq. bottles, was one of many drivers of the brand new wave of collagen acceptance, which noticed the protein develop far past simply topical magnificence purposes.  

Collagen was as soon as denigrated as a low-quality protein missing tryptophan, one of many important amino acids, therefore scoring a 0 on the extensively accepted PDCAAS (protein digestibility-corrected amino acid rating).  The amino acid profile of egg protein is the gold normal on that scale.

The unlikely hero ingredient

However youtheory and another manufacturers, together with collagen peptide suppliers like Gelita and Rousselot, started making the case for specific advantages related to collagen, which is probably the most plentiful protein within the physique.  As well as, the priority in regards to the lacking amino acid abated, as most individuals get ample ranges of the entire amino acids in an ordinary food plan, and it wasn’t seen as essential to have each protein supply be as full as attainable.  This helped full collagen’s outstanding transformation from a commodity added into issues like protein bars to shore up label claims to hero ingredient in its personal proper.

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