Joos founder on creating superfood skincare model

CosmeticsDesign spoke with Andrew Glass, co-founder of Joos, concerning the idea behind the model, the place it suits into the botanical magnificence section and what it means for skincare extra broadly.

Are you able to inform me a bit of bit concerning the idea behind your model?

Joos Cosmetics is absolutely all about selling not solely a wholesome life-style however pores and skin well being basically. Every product for the model is absolutely designed to assist convey your pores and skin to its most wholesome state.

We’re not a model that basically guarantees excellent pores and skin, however we’re a model that guarantees wholesome pores and skin. That is actually the aim with every of our merchandise.

The place did the form of idea for the design of the model come from?

My companion and I like getting fresh-pressed juices collectively. We each personal a number of different totally different magnificence corporations, so we have been on this house for some time.

The thought happened once we had been simply sitting down and having a few drinks. We had been like “wow, this tastes wonderful, these bottles are tremendous cute, however we have not actually seen a model that delivers that form of vitamins to your pores and skin.”

That is form of the place the concept happened. Then we simply began designing the bottles to essentially appear to be an actual juice beverage, clearly, that you would be able to’t drink. Then we began trying on the bottles and we had been like “wow, we love the diet panel that these juices include.”​ That is how we developed our skin-trition panel, which we trademarked and it is on the again of each bottle.

How has speaking pores and skin info just like communication with meals helped or hindered your model in speaking the botanical side to your client?

The primary impressions of the model are that we’re a really clear skincare model. That comes throughout even earlier than you begin studying the small print of each product, that is one thing we needed to do.

We will be happy to hear your thoughts

Leave a reply

Enable registration in settings - general
Compare items
  • Total (0)
Shopping cart