L’Oréal patents make-up artist digital make-up app for Augmented Actuality photos and video streaming



Writing in its first worldwide patent ​[I​], L’Oréal stated the digital make-up artist app supplied shoppers magnificence routine info; widespread make-up appears to be like to select from; beauty product suggestions primarily based on pores and skin kind and ethnicity; and the power for customers to retailer look preferences. Customers interacted with the platform by way of picture seize and a dialogue field, with machine-learning used to analyse particular person faces.

The end result? A digital beauty ‘look’ that might be saved and used as a web-based profile image throughout a variety of social media platforms, together with Instagram, LinkedIn, TikTok or Snapchat, or used as an overlay to stay video streaming on the likes of Microsoft Groups, FaceTime or Google Hangouts.

The digital make-up artist

A big a part of the app, L’Oréal stated, was a digital make-up artist – both introduced within the type of an avatar or picture of an actual individual.

“There’s a want to offer a customized try-on expertise for a selected person that enables interplay in a way that’s corresponding to the expertise that the person might have with a private make-up artist,” ​L’Oréal wrote in its patent submitting.

“There’s a want for a make-up expertise through which the non-public make-up artist teaches a person the steps to get a desired look on their very own face,” ​it stated.

While many social media apps had been developed enabling shoppers to create cartoon avatars with customised hairstyles, hair colors and make-up, L’Oréal stated many customers would doubtless choose posting a made-up picture of their very own face – a want this app aimed to plug.

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