Magnificence tech articles on CosmeticsDesign


When the COVID-19 pandemic pushed most cosmetics gross sales right into a DTC setting, private care and wonder manufacturers needed to get extra artistic about digital retail areas. Firms are additionally growing new instruments to enhance merchandise or buyer experiences.

Whereas some applied sciences are almost desk stakes within the cosmetics business at present, others are nonetheless within the early phases of discovery so far as buyer and model functions. 

Learn extra about expertise within the magnificence business with these CosmeticsDesign articles.

L’Oréal launches to convey “new age” tech, knowledge to in-home, salon hair coloring

L’Oréal introduced the launch of Colorsonic and Coloright Monday, forward of the CES 2022 present. © L’Oréal Paris

L’Oréal has launched two new applied sciences for mass-market customers and stylists, developed to bypass hair coloring issues “solely expertise may resolve.”

The corporate introduced the Colorsonic and Coloright applied sciences on Monday, forward of CES 2022. Each merchandise, Colorsonic for customers and Coloright for hairstylists, tackle ease-of-use with shade software.

Head of the L’Oréal International Know-how Incubator Guive Balooch stated they’re significantly enthusiastic about making these improvements within the hair coloring area, which the corporate launched greater than a century in the past.

“What we have seen previously 100 years is a number of innovation within the varieties of formulation and colours to get to the fitting chemistry,”​ Balooch instructed cosmetics design. “However the way in which of truly making use of it on the hair, each at dwelling and within the salon, hasn’t actually modified in any respect.”

Learn extra…

Walmart launches status magnificence retail area on-line with Area NK, quickly in-store

Image of BEAUTYSPACENK from Walmart and Space NK

The net area was launched in March and might be launched in 250 shops in the course of the summer time. Photograph courtesy of Walmart

Q&A

Walmart launched BEAUTYSPACENK with Area NK to convey status private care to the retail large’s on-line and in-store gross sales areas. CosmeticsDesign spoke with Laurie Tessier, merchandising director for status magnificence at Walmart, in regards to the launch.

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