Mission Reef founder on marine well being in SPF

Mission Reef is a Maui-based model that sells solely mineral-based suncare merchandise with a purpose to shield reefs, significantly these across the island. 

Founder Matt Roomet instructed CosmeticsDesign that as an proprietor of a tourism enterprise on the islands he’s seen the purported results of chemical UV filters on probably the most visited reefs. He designed his model round environmental considerations showing in his personal yard.

“This model was constructed and designed to not earn money, it is designed to make systemic change and enormous influence,”​  Roomet stated. “After we say we’re sustainable, we wish to do good and we put individuals first, we actually imply it.”

Beating the chemical UV filter ban to the punch

For World Ocean Day, Mission Reef partnered with 4 Seasons Resort Maui on a sunscreen swap and changing the chemical UV-based sunscreen within the resort’s complimentary sunscreen dispensers.

Whereas the chemical UV ban in Maui doesn’t take impact till October 1, Roomet stated he felt it was necessary to induce firms who’ve a footprint in sunscreen utilization in Hawaii to make the change early.

He stated he additionally needed to make use of the occasion on World Ocean Day to not solely educate friends about reef well being and UV filters however to teach locals as properly about what labels like “clear” and “sustainable” actually imply.

“It feels nice {that a} small new enterprise was capable of plant the seed and an concept with a bigger, present, very highly effective and iconic model like 4 Seasons and so they had been on board with it as a result of it was the precise factor to do for the planet,”​  Roomet stated.

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