Modifications coming to Cosmoprof this 12 months

Liza Rapay, head of selling at Cosmoprof, advised CosmeticsDesign that the group is worked up about numerous adjustments to the present, each these made by the group and by these attending.

Altering venue to the Las Vegas Conference Heart has allowed Cosmoprof the make changes to the present’s setup and enhance the exhibitor expertise, Rapay mentioned. 

Listed here are three adjustments to maintain your eyes peeled for at Cosmoprof North America 2022.

Modifications to the ground

Rapay mentioned the transfer to the Las Vegas Conference Heart is permitting Cosmoprof to make adjustments to how the present ground is about up.

Up to now provide chain service exhibitors had been blended in with remaining product corporations, which make up nearly all of the present. This 12 months, provide chain service corporations will get a separate space on the present ground.

“We have obtained very constructive suggestions from provide chain options exhibitors as a result of they used to really feel dwarfed by the completed merchandise as a result of they’re such a giant a part of our present,”​ Rapay mentioned.

She additionally mentioned Cosmoprof is not going to be dividing corporations by section as a result of the strains between skincare, make-up, hair care and perfume have gotten blurred, notably for consumers.

There can even be extra perfume exhibitors on the present than in previous years.

Extra consumers and executives

Rapay mentioned early registrations present a rise in high-level management from multinationals planning to attend the Cosmoprof NA this 12 months.

Carrying over from final 12 months’s present, Rapay additionally mentioned some retailers are getting ready to deal with shopping for at this 12 months’s present. 

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