CRC: Inform us extra about your journey – from being knowledgeable hairstylist to deciding to create your individual model!
FREDERIC FEKKAI: As knowledgeable hairstylist, I do know first-hand the significance of getting the suitable merchandise that persistently ship excessive efficiency. I formulated my first product, Technician Coloration Care Shampoo, after being behind the bowl and watching hair coloration being washed down the drain. I assumed, that is loopy that there’s nothing that may take away the dye with out stripping the colour. That is how I entered the laboratory as a formulator.
Different collections then adopted, Sensible Gloss and Full Blown Quantity, to supply options to hair considerations and improve the pure magnificence of every girl’s hair. The FEKKAI model created the luxurious hair class and was bought to P&G in 2008. In 2018, I bought my model again and began over, now as a clear haircare entrepreneur.
Right this moment, every product has been formulated to make the stylists life simpler and showcase their craft whereas incorporating clear components and leading edge science. Technician Coloration Care as we speak, supplies much more coloration fade safety and vibrancy enhance whereas making a wealthy, foaming lather with a sulfate free formulation powered by Keraguard™ and Mirabelle Plum Seed oil. Clear Stylers Straight Balm is a revolutionary blowout balm that additionally bonds, seals cut up ends and reduces dry time by 30% with Phytenso™, a botanical relaxer. Plus, it has 450 diploma warmth safety and 24-hr frizz management. I formulate with the considerations of all hair varieties and styling wants in thoughts. The entire new merchandise in improvement are what I name a triple threat- they ship superior efficiency in 3 completely different classes.