At the moment, it’s nearly as if skincare has turn into second to main a busy and hectic way of life. Stress and ageing, nonetheless, could be a unhealthy mixture on your pores and skin. If in case you have no time for superficial magnificence regimes that add complication to your day by day routine, meet Vida Glow. This revolutionary model is ready to outline the requirements of magnificence for the longer term.
Since Vida Glow launched in 2014, it rapidly etched its title within the magnificence trade. It particularly garnered the eye of many for its hero Pure Marine Collagen vary. Since then, the model has dedicated to creating merchandise which can be highly effective and efficient utilizing solely clinically confirmed elements. Let your skincare merchandise give you the results you want, not the opposite manner round.
We sat down with the girl behind the model, Anna, to select her mind concerning the world best-selling marine collagen and extra from Vida Glow.
Q&A with Anna Lahey of Vida Glow
What’s Vida Glow and the way was it born?
We’re an ingestible magnificence model creating science-backed options for contemporary magnificence considerations. Vida Glow began after I noticed the transformative advantages of marine collagen in my very own pores and skin, hair and nails – and this sparked my ardour for ingestible magnificence and its prospects.
What’s your model’s goal? The WHY behind all of it?
The whole lot from the model’s beginnings, its philosophy and scientific innovation mirror my private drive for serving to individuals uncover actual outcomes from ingestible magnificence. After I skilled the advantages of marine collagen, I invested into the analysis to know the scientific proof behind the outcomes I noticed in my hair, pores and skin and nails. And the medical knowledge was very evident. I knew I needed to share this.
How is it distinctive?
Our funding in science has set the inspiration for Vida Glow’s success. It’s a definitive level that continues to benchmark us as leaders within the ingestible magnificence trade. And we make use of a science-lens at each step of our NPD course of. Final 12 months we invested over $1M into unbiased medical trials. It’s a giant endeavor, however this dedication to outcomes is why we have now such a loyal buyer base – with one unit of Pure Marine Collagen offered each 4 seconds.
Who would profit from Vida Glow?
Vida Glow is for everybody. Our formulation are backed by science and are simple to undertake – so you’ll be able to obtain tangible outcomes, irrespective of your way of life or wider magnificence routine.
How do you go about researching elements and testing new formulation?
We begin by figuring out frequent – and rising – magnificence considerations. We look at the basis trigger of those considerations, like pigmentation or hair loss, then discover revolutionary and clinically backed lively elements to ship the most effective outcomes. As soon as we’ve created our system, our NPD initiatives undergo stringent medical and shopper trials to make sure the system meets our excessive requirements and creates seen outcomes.
What are you seeing within the market with ingestibles, collagens and inside well being being a spotlight?
Transparency. Customers are demanding accountability and transparency – not solely by way of model values, however the place merchandise are created and the science behind their elements. Years in the past, nobody actually seemed behind a pack. Right this moment, persons are wanting to find extra. I’m pleased with our transparency. From the science behind ingestible magnificence, to our medical knowledge and what outcomes to count on from our merchandise, educating shoppers has all the time been a precedence for Vida Glow.
What are YOUR most favorite merchandise from the model?
Pure Marine Collagen will all the time be a staple in my routine, however our Superior Restore Radiance and Hairology formulation game-changing for my pores and skin and hair. Radiance is a vegan capsule which brightens the pores and skin and reduces indicators of pigmentation like solar spots, melasma and darkish underneath eyes. It’s made a big enchancment to the pigmentation from my pregnancies too. And our newest launch, Hairology addresses hair loss and thinning. It’s clinically studied to cut back hair loss by 34% in simply 28 days. It’s been revolutionary for individuals experiencing extreme hair shedding, thinning hair and discovering their hair in every single place! All of which I’ve personally skilled throughout my hair loss.
How do you get your inspiration for merchandise, branding, your workplace area?
All of my artistic inspiration comes from a want to have a optimistic influence on individuals’s lives. Whether or not that’s by means of our merchandise, vibrant visible id and sunny disposition, or our group at VG HQ.
You’ve had astounding progress over the previous few years, how do you retain grounded?
Our progress and growth into worldwide markets is extremely gratifying. However we’re nonetheless on the journey, there are nonetheless extra targets to achieve, and that’s what retains me grounded. As do my three younger kids who continuously preserve me on my toes!
When not working a enterprise how do you observe self-care?
I attempt to take the stress off with simple and reasonable ways in which I can stay my life on daily basis. I prefer to have strolling catch-ups with pals. And I do my greatest to stay to a routine and plan my days. I prefer to really feel ready and I’ve lists for every thing, so even on manic days, if I’ve ticked one factor off, I really feel like I’ve completed one thing.
When you may return and provides your 18-year-old self any recommendation, what would it not be?
Don’t be afraid to make errors. It’s in these moments that you just be taught probably the most.
The group at My Haircare & Magnificence are enthusiastic about partnering with Vida Glow, what’s subsequent for the model?
We’re creating focused ingestible remedies for particular magnificence considerations throughout pores and skin, hair and the physique. Radiance and Hairology have been our first Superior Restore launches – and we have now one other revolutionary pores and skin SKU coming later this 12 months!
Wish to Strive Vida Glow?
Actual magnificence for actual life. That’s the ethos of this model. The founder, Anna, insists on clinically confirmed elements to attain lasting and visual outcomes. If not, then what’s the purpose of spending all these efforts and sources on producing skincare merchandise.
Vida Glow likes to raise the shoppers’ concept of how skincare ought to be. If this seems like one thing you wish to strive, take a look at our web site to be taught extra concerning the model and its best-selling merchandise. It’s extra than simply magnificence; this model is about making an influence on individuals’s lives, too.