Social Media Day 2022 – OLAPLEX Inc.

It’s Social Media Day! Whereas this can be a new-ish vacation, it’s one we rejoice with delight, as a result of we wouldn’t be there at the moment if it weren’t for hairdressers and shoppers spreading OLAPLEX love on social media. On June thirtieth we rejoice social media and the best way it revolutionized {our relationships} and communication. The way in which we interact with the world grows extra on a regular basis by platforms like Instagram, TikTok, Fb, and Twitter — we’re so fortunate to have constructed neighborhood with our followers all through the years!


Our Instagram began with 0 followers. Now, 8 years later, it has a following of two.3 million individuals. What began with our founder participating with each single stylist, colorist, and shopper that tagged @olaplex or used the #olaplex hashtag has grown right into a neighborhood that conjures up, educates, and uplifts. We’re consistently implementing new concepts and options that add worth to your expertise on our social media. Our Instagram is a spot so that you can be the primary to find out about product launches and updates, ideas and tips, and hair inspiration. We even have @olaplexenespanol for our Spanish talking OLAPLEX lovers on Instagram and @olaplexfrance for our French OLAPLEX household!


We hit a colossal milestone on Instagram, reaching over 13.7 million hashtags on #olaplex which we created 8 years in the past! We actually have seen over 13.7 million pictures and movies of wonderful work with OLAPLEX on the hashtag and are so extremely grateful for such a loyal neighborhood. Our TikTok account has reached an unimaginable milestone as effectively, hitting over 1 billion hashtags views for #olaplex! For us, it isn’t a numbers sport. We quantify these billions of hashtags views and tens of millions of followers throughout platforms as individuals whose lives we will impression by wholesome hair.


On TikTok, we love participating by our OLAPLEX TikTok Hotline, answering your questions, and instructing you how one can use every one in every of our merchandise accurately with all the professional secrets and techniques we wish you to know! Our movies might help anybody study the ins and outs of our merchandise in an accessible, enjoyable method! With almost 200,000 followers, we’re so excited to develop with you there, identical to we did on Instagram!


Fb is our schooling hub, the place our superb OLAPLEX web page and OLAPLEX Customers (OU) Group lives. OU is a neighborhood of 148,000 hair professionals and counting, the place we share our information, inspiration, and fervour for OLAPLEX. Our educators purpose to mentor all that search product information and any troubleshooting that’s wanted. We even have OU en Español for our prolonged Spanish talking household — we hope sooner or later to have extra consumer teams in additional languages to extend everybody’s information of the product. Our objective within the teams is to construct neighborhood amongst professionals worldwide whereas serving to them remodel their shopper’s lives with wholesome hair. Don’t be concerned, if you aren’t an expert, you’ll be able to nonetheless go to our OLAPLEX web page on Fb that has over 1 million likes!


We’re grateful for our OLAPLEX neighborhood. At this time is a day to rejoice the relationships we’ve made on-line. With out social media, we wouldn’t have met lots of our now OLAPLEX Advocates! We found most of them whereas trying by our hashtag and tags religiously to seek out the perfect expertise on the market, so be sure to interact with us on social media with #olaplex! On behalf of Group OLAPLEX, thanks for being right here and serving to us develop — you’re the cause.


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