Tips on how to win over magnificence shoppers within the shifting post-pandemic retail panorama

Because the 2010s, when Amazon hastened the decline of bodily bookstores, pundits have been predicting a retail apocalypse. A panorama suffering from shuttered storefronts, the place mankind is completely depending on Alexa to ship orders to a fleet of drones standing able to ship something and the whole lot inside hours.

Over a decade later, as we start rising from the combat in opposition to COVID-19, there are some who imagine that our future could very effectively be headed that method, particularly now that the pandemic has undoubtedly accelerated retail’s digital transformation.

In a earlier version of this sequence, CosmeticsDesign-Asiaexplored​ the digital retail panorama and the thrilling prospects it might deliver with the promise of recent channels and new know-how.

Analysis by Alibaba-owned e-commerce platform Lazada reported that 73% of shoppers in South East Asia recognized on-line buying as a part of on a regular basis life, with virtually half (46%) logging on to buy no less than as soon as every week. Almost 60% stated they embraced on-line buying as an on a regular basis norm simply lower than two years in the past.

Even magnificence, which was as soon as touted as an ‘Amazon-proof’ class, noticed an enormous shift as shoppers warmed as much as the concept of shopping for skincare, make-up, and even perfumes on-line, all whereas retail footfall suffered underneath pandemic-triggered motion restrictions and border closures.

All these traits didn’t paint a really rosy image for the brick-and-mortar retail sector. As many established retail gamers succumbed to the altering instances, it appeared that it was the top of conventional brick and mortar retail – the apocalypse was upon us.

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