WWP Magnificence on bringing sustainable cosmetics packaging

Packaging provider WWP Magnificence introduced sustainable packaging choices to Luxe Pack NYC, together with superior recycling plastic resin from Eastman and biopolymer.

Whereas these strains are usually not an indictment of conventional PCR plastic packaging, senior director of world sustainability and sourcing at WWP Magnificence Michael Tognetti instructed CosmeticsDesign that these strains are filling a niche for manufacturers who wish to go above and past in sustainable packages.

“Within the final couple of years, there was positively a give attention to making an attempt to make issues recycle prepared or look to the top of life,”​  Tognetti stated. “A number of manufacturers at the moment are beginning to take a look at the start of the lifetime of the packaging too, and having these supplies simply offers extra choices.”

Past PCR packaging

The introduction of the Eastman line is a approach for WWP to interact within the subsequent era of recycling, Tognetti stated. Past conventional PCR plastic, superior recycling expands the forms of plastic feedstock going into the packaging.

Chris Layton, sustainability director at Eastman instructed CosmeticsDesign​ that the corporate’s know-how permits for any type of plastic which may’t be mechanically recycled to be turned again into an basically virgin resin.

Whereas there are a number of gamers within the superior recycling area, Tognetti stated Eastman is a pacesetter and is ready to work with the provider and their shopper to construct out sustainable packaging advertising and marketing tales.

WWP additionally introduced a number of totally different biopolymer strains. Tognetti stated the provider began by making a sugarcane-based biopolymer however has since expanded its choices.

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